Saturday, April 18, 2009

JDub label takes eclectic view of Jewish music

"Ask people for examples of Christian #music and they'll probably mention church hymns, Christmas songs or the band Creed. But Jewish tunes are harder to pin down. Many associate the music of the Chosen People with "Fiddler on the Roof" or Adam Sandler's "Chanukah Song." JDub Records is trying to change this perception. Founded in 2002, the label is best known for releasing Matisyahu's debut album and proving that a Hasidic hip-hop artist can appeal to nonreligious music fans. Even though the label hasn't signed another breakthrough artist, it continues to embrace its Jewish roots while reaching out to a broader audience" - Billboard
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