Friday, April 17, 2009

Google offers free music downloads in China

"If you can't beat 'em, join 'em. That's the idea behind Google's latest move to allow users to download free #music in China. Google has partnered with a Chinese company, Top100.cn, to make it happen. About 140 music labels have joined in, including the "Big Four" - EMI Group, Sony Music Entertainment, Warner Music Group and Universal Music. Most Chinese users get their music for free anyway, thanks to rampant online piracy. Google and its partners hope the new business model will generate revenue from advertising that all will share. More importantly, Google wants to increase traffic and catch up to its competitor Baidu" - CNN
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Twitter hash #music