YouTube, Universal Music discuss alliance

"Google Inc.'s YouTube and Universal Music Group are discussing a partnership under which YouTube would build a new hub for music videos. YouTube would also provide technology and advertising-sales support to help distribute Universal's video content to other Web sites, people familiar with the matter say. Financial details of the arrangement - which is in negotiations and could still fall apart - couldn't be learned. But the partnership would represent YouTube's stepped-up efforts to lure premium content in order to sell more, higher-priced ads." - WSJ