La La

La La is the first online music store where music fans can trade CDs they own for CDs they want for $1 a CD. CDs are sent through the mail in pre-paid envelopes provided by La La. If an album is not immediately available for trade, members will be able to buy the CD new or as a digital download at retail prices. La La is taking the unprecedented action of giving artists 20% of its revenues from used CDs and help them reduce overhead in marketing costs across the industry, so that they can make more from selling their music. La La's search and recommendation engine introduces members to new artists by drawing upon what other members with similar tastes enjoy. The service is free