The Beatles' dream of releasing a record came to fruition fifty years ago when Parlophone issued the band's first disc, "Love Me Do." That night, EMI played the song on its own London-produced weekly radio program Friday Spectacular, broadcast on Radio Luxembourg. In the Beatles' Anthology, George Harrison recalled that, "First hearing 'Love Me Do' on the radio sent me shivery all over. It was the best buzz of all time." But records only become hits through marketing, and manager Brian Epstein soon learnt that for significant promotion he could not rely on others. He would need to develop a different strategy
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