Rapper Jay-Z is expanding his Roc-A-Fella empire with the launch of a new record label focused on the budding genre called world music. The label, to be called Roc La Familia, will be part of Universal Music's Def Jam Recordings, the world's largest rap label. Last year Jay-Z was elevated to president of Def Jam after Universal bought out the rapper's Roc-A-Fella label